Workforce Meltdown: Swiggy Halts Genie And Scales Down Supr Daily

Photo by Maria Lin Kim on Unsplash

As it struggles to keep up with the demand, Swiggy has temporarily shut its pick-up and drop-off service – Swiggy Genie – across major metros.

The halt on Genie services has been implemented across Mumbai, Hyderabad, and Bengaluru, where the service has been unavailable for the past 7 days. Swiggy will also suspend operations of its other q-commerce acquired arm – Supr Daily – in Delhi-NCR, Mumbai, Pune, Hyderabad, and Chennai, barring Bengaluru.

Meanwhile, the delivery giant is engaged in prioritising food delivery and its quick commerce business Instamart. Swiggy also said that due to the cricketing season, it witnessed a surge in demand for food delivery.

Gig Economy In Tough Times?

As a consequence of rising fuel prices and inflation, many food and grocery delivery companies are struggling to raise the wages of their riders, causing supply-side issues across the gig economy.

The demand for gig workers (a person who works temporary jobs as an independent contractor or freelancer) in the quick commerce industry has exacerbated the supply shortage, especially in Bengaluru, Mumbai, and New Delhi. Attrition and hiring new resources are also getting difficult.

Reserve Mode On

Meanwhile, on April 25, Swiggy launched an industry-first accelerator programme for its delivery executives to transition into full-time, managerial-level jobs with a fixed salary and additional benefits. The programme, named ‘Step-Ahead’, gives workers an option to move from their current flexible engagement with Swiggy to a dedicated managerial role.

With ‘Step Ahead’, Swiggy is putting things in a ‘formal’ motion. It intends to reserve at least 20% of all Fleet Manager hires for its delivery executives.

Too long? Here’s a one-liner: Shortage of workforce leads Swiggy to halt its courier service, Genie, and suspend Supr Daily operations across major metros.




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