The Short Social Video Comeback Will Make You Put Your Dancing Shoes Back On

Photo by Olivier Bergeron on Unsplash

The Indian government’s anti-China rigour, which saw the banning of 59 Chinese apps in the country back in 2020, might just deflate. Indian content creators, who were left jolted by the ban of one Chinese app, in particular, must prepare for its homecoming.

You guessed it right.

India’s favourite pasttime, TikTok, might relaunch in India as its parent company, ByteDance, is looking for a new domestic partnership to mark its comeback. 

Gettin’ Jiggy With It

In an effort to seek domestic partners to re-enter India and avoid the government’s scrutiny, ByteDance is in talks with Mumbai-based realty major Hiranandani Group to strike a partnership. (Oh yes, we were initially as mind-boggled as you are, the two are SO antipodal!)

For starters, the Hiranandani Group runs Yotta Infrastructure, which operates the world’s 2nd largest data centre in Navi Mumbai. Hiranandani recently launched Tez Platforms, a technology-led consumer services platform. The company is looking to invest Rs.3,500 Cr in the next 2 years to accelerate its latest venture.

The hiatus that took place on TikTok left many of its employees stranded. However, many of them are all smiles because the social media platform, along with its parent company, plans to rehire them. New employees will also be actively hired very soon.

And then, having TikTok back into the scheme of things will also bring cheer among the users!

The Green Light?

While the talks are at an exploratory stage, the company is not looking to ruffle any feathers and has informally informed the central government about its intentions of re-entering India with a local partner. No more risking!

Too long? Here’s a one-liner: TikTok may relaunch in India soon as its parent company, ByteDance, plans its comeback; holds talks with Hirandani Group for a partnership.




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