Take Notes: After Byju’s Aakash Unacademy To Set Up Its First Offline ‘Learning Centre’

Photo by Kenny Eliason on Unsplash

Indian edtech majors that started as online learning spaces are going for a spin towards offline coaching. After Byju’s-owned Aakash Institute, next on the charts is Unacademy which will open its first physical coaching centre for competitive exams in Kota, Rajasthan.

The Gaurav Munjal-led startup on Wednesday announced that these ‘Learning Centres’ will conduct a national scholarship/admission test for enrollments and scholarships. The focus would be on NEET UG, IIT JEE, and foundation courses for IX to XII grade students, making it the second online edtech major to choose this route after Aakash.

Mapping Minds

The first centre at Kota will have an 18,000 sqft space, access to on-ground counsellors, a library, and brand merchandise.

Besides Kota, the startup plans to set up the physical coaching centres in Jaipur, Bengaluru, Chandigarh, Ahmedabad, Patna, Pune, and Delhi-NCR. As many as 15,000 learners will be enrolled in the first batch.

Unacademy is the second-highest Indian edtech company after Byju’s. In March this year, the Bengaluru-headquartered startup started reaching out to students and their parents. The technology-backed Learning Centres were introduced as experience centers via a touchpoint in New Delhi.

Spurring On

With the economy opening post the pandemic, startups are diversifying into several horizontal ventures. In 2021, Unacademy had ventured into a new gamified product named Relevel to help job seekers showcase pursue employment at some of India’s largest startups.

Too long? Here’s a one-liner: Unacademy to set up offline coaching centres for competitive exams across 9 cities, starting with Kota.




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