Music streaming platform – Spotify – is bringing its live audio capabilities directly onto its main Spotify app. By doing so, Spotify is rebranding its Clubhouse rival, Greenroom, as Spotify Live which can be live-streamed in the main Spotify app alongside your favourite music and podcasts.
Where’s the Action Happening?
Spotify Live will be available as a standalone app and can also be streamed live on the main Spotify App. Presently, the main app will only enlist selected live audio content. The standalone version of Spotify Live will be open to all independent creators.
Live Audio for the Ears
Spotify Live can be used to stream real-time conversations between artists, creators, and athletes. They can also participate in the chat or join the host onstage on Spotify Live.
Until now, the company kept its live audio aspirations separate from its core music and podcast streaming. Now that it has combined all three in one place, it makes more sense as casual listeners who don’t usually participate in show chats are saved from the trouble of downloading two different apps.
The Live Lineup
In total, over 50 distinct audio shows are slated to go live on Spotify following the launch – including one-time events, recurring and limited series. This will be followed by new shows in the future.
Spotify will also add a new corner “hub” within its app to notify upcoming live streams.
Too long? Here’s a one-liner: Spotify rebrands its standalone audio streaming service, Spotify Greenroom, to Spotify Live; new app available in standalone version and as live stream feature on main app.