Prime Minister Narendra Modi, from the Red Fort in 2014, addressed the nation, and the world, in his maiden Independence Day speech – “Come, make in India.”
6 years later, with Coronavirus taking the world economy by a storm, there is no better time than now to take a closer look at ‘Make In India.’ Not for just one day, but it is now time to wake the Indian within you, for times to come.
For its upcoming Swadeshi Sale, Pepperfry launched its new ad campaign – “Swadeshi Is Great,” to promote Indian craftsmanship.
For an Indian brand with its product portfolio containing 90%+ ‘Made in India’ products, this campaign stays true to the brand ethos and wins our proud patriotic hearts!
The ad shows an artisan skillfully carving out a piece of furniture from what was once just a piece of wood. One can sense the passion and attention to detail, which reflects in the finished product. The intensity with the artist carefully employs his years of practice to give birth to a vision that truly captures our hearts.
While “International quality – Made in Ratangarh” does make us chuckle, we can also sense our hearts warming up to being a proud Indian. This, too, is the exact point where the ad wins us! The ad then does not just celebrate its upcoming sale but brings a customer (even a potential one) closer to identifying with the brand and thus empowering the customer to support the brand in their endeavor of promoting Indian heritage and craftsmanship.
Historically, the majority of India’s handcrafted furniture was exported primarily to premium retailers in the US and Europe. But Peppery, since its inception, has always been at the forefront to underline that Indian products are superior!
Conceptualized by L&K Saatchi and Saatchi, the campaign does justice to the skilled Indian artisans and craftsmen. Indians, who not just practice a form of art day after day but uphold their strong lineage for generations to come.
We see this ad campaign as a success for how it creatively advocates customers to buy swadeshi furniture not because it is crafted in India or by Indians but because of superior quality!
With Empowering an Indian craftsman’s vision right from their sketch board to furniture adorning our homes, Pepperfry with its #vocalforlocal Swadeshi Campaign wins our hearts!
- Pepperfry Website: Head on to the website for their Swadeshi Sale from August 4th – August 17th, 2020!