Neso Brands, a subsidiary of homegrown eyewear unicorn Lenskart, has raised over $100 million in a seed round from investors including KKR, SoftBank, Alpha Wave Global , and Temasek.
A Global Vision
With the funding raised, Neso will partner and invest in consumer eyewear brands worldwide. It will then augment them by leveraging synergies across the Lenskart Group for international expansion.
Peyush Bansal, CEO of Lenskart (also a Shark), said, “It is our firm belief that the eyewear brands of today will not be brands of the future. And Neso is our initiative to partner with founders globally to help create eyewear brands of the future.”
Neso Brands has appointed Bjorn Bergstrom as its founding CEO to take on the new venture. Bergstrom has experience operating D2C brands, having most recently served as the Chief Growth Officer and interim Chief Product and Technology Officer for global fashion brand NA-KD.
Through The Looking Glass
Founded in 2022, Neso Brands is the latest addition to India’s growing list of brand roll-up startups after the success of two unicorns in the field, Mensa Brands and GlobalBees. Neso will only look to acquire eyewear brands and scale them up for its Thrasio-style venture.
(Psst…Thrasio-style startups are a new breed of startups that specialise in acquiring fast-growing digital-first brands and scaling their products).
Too long? Here’s a one-liner: Lenskart’s roll up arm Neso Brands raises $100 million in seed round; Bjorn Bergstrom joins as CEO.