Following Twitter’s feud with the Indian government back in early 2021, a little bird emerged as a winner.
Home-grown app, Koo, was little known until it made the news recently once again. The microblogging platform, founded by Aprameya Radhakrishna and Mayank Bidawatka, has raised around $10 million since its launch in 2020. It is believed to be India’s answer to Twitter. Now there’s more than one reason for the Bengaluru-headquartered startup to celebrate – besides hitting the 30 million download milestone.
For one, the Twitter rival has come up with a one-of-a-kind voluntary self-verification feature for its users on Wednesday. It is of the opinion that this would cultivate a sense of trust and credibility on its platform.
Typically, a verification tick is a coveted badge reserved for celebrities and famous personalities. All users can link their Koo accounts to a government-approved ID to self-verify themselves. In a matter of 30 seconds, you become a part of the microblogging site within a community of 30 million users!
The company believes that this move would also help curb the nuisance caused by fake accounts and spammers. Fact-checkers will tackle the menace of misinformation as well.
Next up, Koo continues to significantly expand in regional languages. Last year, several politicians reached out to a larger audience by cross-posting their thoughts in multiple languages on Koo.
The company aims to cover all 22 official languages of India. Its rival Twitter, on the other hand, supports only 7 Indian languages presently.
And finally, the Twitter rival is exploring new ways like web3 to monetize on the platform.
Too long? Here’s a one-liner: Indian social media app, Koo launches one-of-a-kind self-verify feature, expands into more regional languages and explores web3.