So lately, Denmark has been the country to invest in for businesses worldwide.
Home-grown travel and hospitality technology platform OYO has also expanded its footprints in the territory as a part of its endeavor to expand as a preferred full-stack vacation homes provider.
It has completed its acquisition of Denmark-based holiday homes operator Bornholmske Feriehuse through its subsidiary DanCenter.
Bornholmske Feriehuse has over 700 homes on its platform.
Founded in 2002 by Rasmus Lund and Jacob Lund, Bornholmske Feriehuse is a full stack operator providing end-to-end solutions to homeowners.
Rasmus Lund will continue as director of Bornholmske Feriehuse and will grow operations further.
The acquisition underlines OYO’s commitment to ‘Invest in Denmark’ towards accelerating the growth of travel and tourism in the market.
Invest in Denmark’ is an integral part of the Ministry of Foreign Affairs of Denmark, which aims to help attract and retain foreign investments in Denmark by providing a customized one-stop service for foreign companies looking to set up or expand a business in Denmark.
OYO already owns brands such as Belvilla (Belvilla by OYO), DanCenter, Traum Ferienwohnungen, among others in Europe through its subsidiaries.
How do you book your holiday home in Denmark?
Well, holiday homes from Bornholmske Feriehuse will become available for booking through more than 130 online portals with which DanCenter works closely.
In Europe, OYO has footprints in countries including the Netherlands, Belgium, Germany, Austria, and Croatia.
In May this year, OYO acquired Croatia-based Direct Booker, which has over 3,200 homes and serviced 20 lakh customers.
The acquisition in Bornholm will strengthen OYO’s presence in Europe broadly and Denmark specifically.
Too long? Here’s a one-liner: OYO acquires Denmark-based holiday home operator Bornholmske Feriehuse as part of ‘Invest in Denmark’ initiative of their Ministry of Foreign Affairs.