Diageo, recently announced that it had created the world’s first-ever 100% plastic-free sustainable bottle made from wood. The company which also makes Smirnoff, Baileys Irish Cream, and Guinness, will be debuting this paper-based spirits bottle with Johnnie Walker, a scotch whiskey with a 200-year history, in early 2021.
The shift to a more environmentally friendly packaging is part of its parent company Diageo’s plans to reduce its carbon emissions.
The recyclable bottle, made from sustainably sourced wood, will help the company meet specifically Goal 12 of the United Nations Sustainable Development Goals: ‘Responsible Consumption and Production’.
It comes as Diageo announces that it has launched a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology company. To ensure that the technology can be used in every area of life, Pulpex Limited has established a partner consortium of world-leading FMCG companies in non-competing categories including Unilever, and PepsiCo, with further partners expected to be announced later in the year. The consortium partners are each expecting to launch their own branded paper bottles, based on Pulpex Limited’s design and technology, in 2021.
Pulpex Limited’s scalable paper-based bottle has been designed and developed to be 100% plastic-free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, while not compromising on the existing quality of the product. The bottle made from sustainably sourced pulp will meet food-safe standards and will be fully recyclable in standard waste streams.
Aside from Diageo, Coca-Cola, Pernod Ricard-owned vodka brand Absolut, and L’Oreal are also said to be designing more environmentally friendly packaging for their products.
“We believe in tackling plastic waste through innovation and collaboration. We are going to halve our use of virgin plastic at Unilever, reducing our use of plastic packaging by more than 100,000 tonnes in the next five years. Joining forces to develop and test paper bottles is an incredibly exciting step forward, and we’re delighted to be working together to tackle one of the biggest environmental challenges of our time.”Richard Slater, Chief R&D Officer, Unilever
“Innovative solutions and partnerships are critical to driving meaningful progress toward a circular economy. The Pulpex consortium is well-positioned to deliver sustainable packaging at scale and across industries, having an impact beyond what any organization could achieve alone. We’re proud to be a part of it.”Simon Lowden, Chief Sustainability Officer, PepsiCo, said:
“We’re thrilled to be working with global brand leaders in this consortium. By working together, we can use the collective power of the brands to help minimize the environmental footprint of packaging by changing manufacturing and consumer behaviors.”Sandy Westwater, Director, Pilot Lite said,
In 2019, Carlsberg released details of two “paper bottle” research prototypes it was working on. In November, Heineken U.K. said it would be getting rid of plastic from its multi-packs by 2021.
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