E-commerce giant, Flipkart, has tapped into the healthcare sector to go head-to-head with e-pharmacy businesses like 1mg, Pharmeasy and Netmeds. The Walmart-owned platform has launched a separate app – Flipkart Health+ – to deliver medicines to your doorstep. The app is available on Google Play and is expected to launch on iOS soon.
The effort stems from Flipkart’s recent takeover of Sastasundar Marketplace Limited (known publicly as SastaSundar.com), a known digital healthcare and pharmacy platform in India. The company aims to serve over 20,000 pin codes to offer medicines and healthcare products from 500+ independent sellers.
Who takes on the reigns?
Prashant Jhaveri, former Chief Business Officer @Apollo Health) has been appointed as CEO of Flipkart Health+ and will take care of this healthcare business. In a public statement, he highlighted that “Through Flipkart Health+, we aim to solve the critical gap of accessibility to genuine medicines and healthcare products and services across the country, especially the remotest parts.”
Let’s talk $$$
Flipkart has infused about $553 million into its marketplace business so far and has pumped another $143 million into Flipkart Health+. With the new capital coming in, the total cash infusion by Flipkart into the two entities —Flipkart Marketplace Private Limited and Flipkart Health Private Limited—comes to nearly $700 million.
What’s in the Pipeline?
The e-commerce major plans to foray into online medical consultation and e-diagnostics eventually. For this, Flipkart Health+ will onboard third-party healthcare service providers, who will offer these value-added healthcare services.
Too long? Here’s a one-liner: Flipkart Health+, the new digital healthcare app from Flipkart to deliver medicines soon; coupled with acquired healthcare business SastaSundar, the independent app will serve across 20,000 pin codes.