Coke India Gets A Big Thumbs Up In Q2; Waistline-Friendly Drinks To Launch Soon

Photo by Mitchell Luo on Unsplash

Global soft drinks major Coca-Cola Company, which operates the country’s largest beverages business, is aggressively ramping up its capacity and market reach post-COVID. 

Meanwhile, its India business (and Coca-Cola’s fifth largest globally) hit a record volumetric growth in Q2, helped by its sparkling soft drinks portfolio and fruit drink brand Maaza.

A Fizzy Affair

The Indian consumers’ affinity towards out-of-home consumption is being led by affordable single-serve packs – that’s 1 billion total transactions in the April-June quarter. 

The maker of Thums Up and Maaza said that its sparkling soft drinks grew 8%, which was “primarily led by India, Mexico and Brazil.”

Nutrition, juice, dairy, and plant-based beverages grew by 6%, led by Maaza in India, Del Valle in Latin America, and Fairlife in the US. 

Unit case volume increases by 11% in the APAC, including India. 

FYI: Unit case volume is the number of unit cases of the company’s beverages directly or indirectly sold by it and its bottling partners to customers.

Cut The Sugar

The Atlanta-headquartered firm is also about to address the growing trend of consumers shifting toward lower-calorie drinks.

So until now, it was just Coke Zero for the ones who want to watch their waistline. Low and zero sugar variants under all its flagship brands like Thums Up, Sprite, Fanta, Limca, and Maaza will be seen in a store near you within the next 6-12 months. 

Ka-Ching!

Net operating revenue contributed by India stood at $1.56 billion, a 4.19% uptick. It was $1.50 billion in the corresponding period last year.

Improved electricity in villages, stable consumer prices, and return of mobility after 2 COVID-hit summers helped Coca-Cola’s upturn in business.

Too long? Here’s a one-liner: Coke India sees the highest-ever volumetric growth in its India business led by its sparkling soft drinks portfolio and fruit drink brand Maaza; new variants comprising no sugar drinks are to launch soon.

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