Ambani is Coming For IPL Broadcast Rights; Bodhi Tree Spurts Cash

Photo by Vienna Reyes on Unsplash

Today, the big prize we’re talking about is none other than the IPL broadcast and streaming rights package – set at a base price of Rs. 32,890 Cr by BCCI. Let’s unfold the story for you.

Bodhi Tree Systems, an investment venture of media moguls – James Murdoch’s Lupa Systems and Uday Shankar, ex-Chairman of Star and Disney India – will invest in Reliance-backed broadcaster Viacom18. The JV, as part of a tripartite partnership with billionaire Mukesh Ambani, will emerge as one of the largest TV and digital streaming firms in India.

There’s More To The Deal

By pumping in Rs. 13,500 Cr, Bodhi Tree will acquire a 40% stake in Viacom. RIL will invest Rs. 1,645 Cr and retain its 51% shareholding through TV18. Jio Cinema app will also be ceded to Viacom18.

All Eyes on the Prize

The partnership comes as the tycoons prepare to bid for the IPL media rights for the 2023-27 seasons, whose auction will be held this June.

It’s no secret that Mukesh Ambani, who already owns Mumbai Indians (the most successful and valuable IPL team), will cut out the task for Murdoch and Shankar.

Take a Run Up

Interestingly, last week, Viacom18 launched its sports channel Sports18 as a tee-off into sports broadcasting in India. Currently, the debutant is airing matches from the NBA (National Basketball Association), LaLiga, and the FIFA World Cup.

What better way to get into the game – than win the IPL streaming rights going up for auction now!

Too long? Here’s a one-liner: Reliance and Viacom18 announce a partnership with Bodhi Tree Systems, which will invest Rs.13,500 Cr to set the ground for winning IPL broadcasting rights.




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