All Eyes on the Prize: Reliance Spec-ulates Rights for Ray-Ban in India

Photo by Ethan Robertson on Unsplash

We and the biz world can’t seem to get enough of the country’s largest private sector corp. The Reliance brand lives up to its motto of “Growth Life”- once again. After IPL broadcasting rights, this time, the Ambani-owned company is giving the glad eye to Italy’s Luxottica Group to open Ray-Ban branded stores in India.

What’s it going to look like?

Luxottica currently sells Ray-Ban products through hundreds of multi-brand outlets in India. “Reliance will open a chain of Ray-Ban standalone stores as well as opening shop-in-shops and counters in other department chains within the Reliance stable and outside of the group,” said a spokesperson aware of the matter. 

The nitty-gritty of the deal is yet to be revealed.

Speaking of the larger plan – this March, Reliance Brands had acquired the India franchisee rights and the existing community of stores of Sunglass Hut – a US-based international retailer of sunglasses and sunglass accessories. 

After acquiring this from DLF Brands, Reliance swayed over 80 outlets of Sunglass Hut, that housed top-end labels like Prada, Burberry, Versace, Tom Ford, Dolce & Gabbana and Oakley, among others. 

In case you missed it – the high-end retailing arm of Reliance Brands has lately been snapping brands in droves. From innerwear to pharma, Reliance is betting big beyond territorial borders!

Too long? Here’s a one-liner: After Sunglass Hut, Reliance Brands is now looking to partner with Italy’s Luxottica Group to open Ray-Ban branded stores in India.

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