After Pulling The Plug On Cricket, What’s Next, Amazon?

Photo by Steven Kamps on Unsplash

After backing out of IPL media rights bid against deep-pocketed giants like Reliance, Amazon India’s new CEO, Manish Tiwary, and his team in Seattle said that those billions of dollars would be better spent on Amazon’s e-commerce business. And well, the plans are already underway.

Local Is The Next Big Bet

Last month, the US e-commerce giant announced the launch of its ‘Smart Commerce’ initiative that aims to digitize 10 million small businesses in India and enable exports worth $10 billion, creating 2 million jobs by 2025.

Launching this initiative during the Amazon Smbhav Summit 2022, Amit Agarwal, Senior VP, said that this initiative aims to transform local stores into digital dukaans.

“With Smart commerce stores, we will be able to digitize their offline operations, provide enhanced in-store shopping experiences to their walk-in customers and create their online store within minutes to serve customers directly,” Agarwal added.

Amazon aims to accelerate its pledge to digitize 1 Cr small businesses by 2025. Over 1.5 lakh neighbourhood stores are already selling online using Amazon. 

Doing what it’s best at.

A Long Lost Battle 

Then there’s another side to the action. In its long-running battle with Future Group, Amazon just got a huge blow. The NCLAT upheld the CCI’s order suspending the deal between the global e-commerce giant and Future Coupons. Amazon had opposed FRL’s deal to sell assets to Reliance Retail as part of an Rs.24,713-crore deal, which has now been called off.

Meanwhile, the e-commerce giant is in no mood to land into any more legal soup. Amazon wants to take it slow even amid raging controversies and allegations. E-commerce major Amazon is bullish on the Indian market and claims to be “absolutely” compliant with laws and regulations. 

Further, Tiwary said that the company is “not impatient” as it does not have to “prove anything” in the next 6 months and is working to create a positive impact in the country.

Too long? Here’s a one-liner: After pulling out of the IPL bid, Amazon plans to scale ‘Smart Commerce’; faces a blow from NCLAT but remains firm on abiding by all laws.”

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