Learn about these 3 Indian Brand Communities that are slaying their niche

Brand Communities work. Here’s how. (Hint: Because of you!)

It wasn’t long that we sat down with three Indian brand communities to know in-depth about what makes their followers love them. Without further let’s delve into them!

Number 1: Nudge.How

BRANDxHOOD: What is Nudge.How?

To be honest, I’m still figuring it out after almost a year of making content every day and building somewhat of a community. In the simplest sense, Nudge How is my contribution to helping people live more balanced lives, but like all things, it’ll evolve.

BRANDxHOOD: What are some ways you are engaging your brand community?

I think I’m currently sticking to Instagram Stories (Polls, AMAs, and so on). The one strategy that I do use if you can call it one, is called 7-by-7, which is also the philosophy of Nudge How. The idea is to put one type of content out every day. So, there are check-ins on Mondays, One-Liner Tidbits on Tuesdays, a Newsletter on Wednesdays, and so on. Each day has a unique format of content, so the idea is that there’s something for everyone here. Like reading long blog posts? I got you. Need a visual reminder? I got you. Like good analogies? I got you. If any one of those can help you out, you’ll find it here.

BRANDxHOOD: What makes you BxH Worthy (and makes for a compelling reason for members to join your community?)

The fact that it’s all free and handled by one person? Jokes apart, my goal here is to add value. Of course, I’ll move towards a store where people can buy things to support the platform, but Nudge is, by definition, user-first. I don’t care much about who can pay or not pay; everything I have to offer is available to anyone who has access. Everything else is extra credit. The store would never overshadow or hide any content.

BRANDxHOOD: *Answer what you ask?*

The question that I would want to answer is “Why do I do what I do?” The answer to it is that I genuinely feel that self-help is a terrible, terrible concept. Hear me out, though; most self-help revolves around perfection. I mean, you’re either hustling hard or you’re crap. My idea is simple: do what you can, make the smallest changes possible, be it in your mindset or a general day or whatever you can do. Just nudge yourself a bit, and see what happens, and keep going from there. We don’t need to become perfect individuals; we just need to do a few things imperfectly to lead absolutely brilliant lives.

Learn about these 3 Indian Brand Communities that are slaying their niche
Learn about these 3 Indian Brand Communities that are slaying their niche

Number 2: OutBuds

BRANDxHOOD: What is Outbuds?

Have you ever felt you wanted to do stuff of your own interests but couldn’t find one soul to do it with, or you have the squad assembled but can’t figure out what to do! So you hang out at the same old cafe.

What have you ever done to resolve it when none out of your “social circle” would want to do things or stuff you would like? We all have been there at some point.

Outbuds, as the name tries to suggest, are your buds in the real world.
With real-world activities to indulge in, according to your specific interests, and socializing with other like-minded people who have the same interests as you, you make real connections in the real world.

We are constantly searching for ice breakers to form connections and friendships with people, so on a long thought, I felt, what’s better than breaking the ice of a new friendship over activities all could actually enjoy!

BRANDxHOOD: What are some ways you are engaging your brand community?

Outbuds is all about being social, and as a face for your brand, it’s important you live your brand. So, a personal brand building to better connect and translate my vision for Outbuds at a human level is ongoing ‘Outbuds fam,’ as I like to call them, is small and compact for now, aiming to add new “socialmates” every day. Some things I’m onto- Interactive videos on social media (wait, are they still “social” ), Stories, IGTV, reels on Instagram. (Honestly, influencer vibe is cool😂)

Polls and opinions on app features, ideas, tactics, course of action, and general happenings. Memes that make us say “ye dil pe laga” and connecting with the fam on daily emails (oh, you should give those a read! :p)

The latest venture being #outbudstories on outbuds.com, which is a series of blogs, thoughts, feelings, annecdotes, stories of me and other people who want it to go out in the world.

BRANDxHOOD: What makes you BxH Worthy (and makes for a compelling reason for members to join your community?)

It is only holy for a user-based brand to invest most of its resources to its greatest stakeholders- the users. If you, as a user, are tired of the way you have been coping up with chronic isolation, with the feeling that ‘nobody gets you,’ the feeling that makes you say that you deserve at least one true connection in a world of 7 billion souls, the sense of craving a true social connection that adversely affects other aspects of your life, you at least owe yourself to try Outbuds out once and see if it really makes a little difference in your life. A win that would be sufficient enough for me as a birth giver to this idea.

Since Outbuds is a cloud without thunder, without its host partner, if you as an activity host believe you got an activity that should reach people, make their lives better, outbuds is just the platform for you.

What’s better, you don’t need to be highly established. It’s all about the value you give. If you as a user can’t find an activity that instills excitement in you, become a host, host your own activity, and you might earn your own bucks. As I said, the greater the value, the greater the rewards.

BRANDxHOOD: *Answer what you ask?*

On this amazing bonus question opportunity, I would like to share why I am doing this and why you should care about it.

It all started when I finished college and all my friends spread over the country. My constant companion, my brother, left for another city for his college. I was suddenly into quarantine, literally. Now, if you’re like me, who can’t just approach a group of strangers to say “what’s up!” you would know what I am talking about. I could find no one to do stuff with of my own interests, and even if we somehow managed to come together, we had no idea what to do next.

I was still ready to accommodate, though like we all do, most of the time.
Then, one fine day on Instagram, the “greatest” social platform on earth, I came across a post on MS Dhoni, and things get emotional for me when I see something about that man.

I wanted to share the post, and guess what, out of 500 odd people I am connected to, I could find no one who could understand its meaning and why I am sharing this! This got me flabbergasted and made me think of a platform where general people like us could select their specific interests and find real-world activities they can actually indulge in and socialize over with like-minded people over those who want to do the same and actually indulge in passionate interest related conversations.

I want a judgment-free conversation, environment, and connection where I could shed tears like a baby on MS Dhoni’s retirement or go bonkers when Musk installs a chip in our brain and streams music.

You have soulmates; you find them each day on tinder and bumble.😂
With Outbuds, you find your socialmates!

Learn about these 3 Indian Brand Communities that are slaying their niche
Learn about these 3 Indian Brand Communities that are slaying their niche

Number 3: The Loud Mouth Show

BRANDxHOOD: What is The Loud Mouth Show?

The Loud Mouth Show is a footballing show initiated with the idea of getting footballing Fanatics across the world on a common platform to discuss English Football, one of the most-watched sports globally. This show provides an opportunity to those who’ve always watched football on television but have never gotten an opportunity to discuss the same with 8-10 people on a show.

LMS provides that outlet to many fanatics out there who’re raring to get a punditry sort of a feel on this platform. It unifies fans supporting varied clubs across the league and provides an opportunity for rivals to feature on the show and voice their unbiased opinions.

BRANDxHOOD: What are some ways you are engaging your brand community?

We’re engaging with our followers and community members via IG Live, Audio Podcasts (conducted over DISCORD Server). Our followers get to hear our full episodes on podcasting stations like Anchor, Wave, and Spotify. We release the trailer to each episode in the form of one-minute video snippets on Instagram, giving a more personal feel to the creative posting and an audiogram. Our followers can relate more to the sport via such engaging posts.

Moreover, we use zoom as a platform to conduct video podcasts before Derby games and crucial fixtures involving intense emotions. We also have our Loud Mouth Premier League – a fantasy league competition where our followers compete with each other based on match performances week on week. The top 3 by the end of each month gets 500/-, 300/- and 200/- respectively.

BRANDxHOOD: What makes you BxH Worthy (and makes for a compelling reason for members to join your community?)

It is turned out to becomes more than just a football fantasy. We give an opportunity to each and every person interested in the sport – whether they’ve just started watching English Football or they’ve been watching the sport for eons that doesn’t matter. We have hosted people aging from 11 years of age to 40 years of age.

In fact, people who are introverted and afraid of speaking confidently have honed their public speaking skillset and have improved themselves week on week. This getaway helps people in other facets of their lives involving communication, marketing, and maintaining the right emotional balance, which is a primary concern in today’s world.

Learn about these 3 Indian Brand Communities that are slaying their niche
Learn about these 3 Indian Brand Communities that are slaying their niche

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Did you catch the other brands that are thriving in their communities? Read up on Brand Communities work, here.

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