Who would have thought that a startup with an initial investment of Rs 30,000 in a dorm room grew to …
Bewakoof.com – this youth-friendly fashion store is meme-ing up revenue!
Tattoos? YOLO – No more. Inkbox is here!
About two years ago, I received a recommendation on Pinterest about a tattoo. It was just out of a dream …
Learn about these 3 Indian Brand Communities that are slaying their niche
It wasn’t long that we sat down with three Indian brand communities to know in-depth about what makes their followers …
Brand Communities work. Here’s how. (Hint: Because of you!)
There are n number of brands out there. With a heavy dose of marketing communication and advertisements crowding online space, …
Sneaks By Freaks: Sneaking in the rise of product customization
Imagine opening up your email and fining an email addressed to you. “Dear <insert your name>, We have a cool …
Emacity: A GenZ for GenZ fashion brand’s rescue plea for the environment.
We at BRANDxHOOD have constantly been showing huge support for sustainability and slow fashion for quite some time now. However, …
Global Fashion Industry Is Cancelled: Tracing COVID-19 Pandemic’s Aftermath
With exponential store closures, brands going bankrupt, absence of supplier protection, factory workers being furloughed, and hidden potency for revenge …
Breaking bread with BreadTalk
BreadTalk has revolutionized the culture of bread consumption where shopping for bread was unheard of. Founded in 2000, BreadTalk is …
Zappos | 3 customer-centric strategies from Tony Hsieh that brands need to pay attention to!
20 years ago, Zappos began as a small online retailer that only sold shoes. Today, the retailer sells shoes, clothing, …
Pee Safe is securing our hygiene-related concerns and how!
Remember when you had to use a public restroom, and you freaked out after using it? The very idea of …
Amul | How a brand with a huge turnover of ₹52,000 crores won the Pandemic
One Atma Nirbhar brand has treated the dire situation into an opportunity during this global pandemic – Amul. Amul (Anand …
